About Us – Sauce

ankit chona, founder of hocco ice creams with manu chandra from sauce

yogesh kabra & Siddhartha Gondal of xyxx with manu chandra & zoeb ali khan from sauce

In Founders
We Trust

Sauce is a consumer investment firm built around founders. We show up early, when belief matters most. We work closely on the fundamentals – the product, brand, and right consumer insights – from day 1 to every milestone on the way.

Our journey

The beginning

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The beginning

Where Sauce comes in

Building a brand from the ground up is tough. Scaling it is tougher. When our founders succeed early, we stick around and dive deeper. Here’s how.

We can be your anchor, in every fundraise

We are your anchor in every large or small raise that the business needs. Many funds come in at different stages, or they tap out on their ability to deploy. We can partner with a ₹2Cr cheque to a ₹200Cr cheque. Once we are there on your cap table, we are there to double down with you. From connecting you with the right investors in our network to preparing fund decks, sharpening the pitch, and negotiating term sheets, we are with you through every stage of an external fundraise.

Designing the Organization You Need to Become

We help you think through what your company should look like at each stage of growth — the right structure, the right roles, and the right people to fill them. From org design to talent acquisition, we work alongside you to build a team that scales with ambition.

Brand Building

We Participate in every brand agency meeting — not as observers, but as active contributors. We are involved in new product launches to ensure each launch stays true to your brand vision, and is set up for meaningful impact rather than just activity. From shaping your brand’s core purpose to ensuring that vision is expressed consistently across every touchpoint, we help you build something that is both distinctive and durable.

Strategic Guidance

Stress test new ideas, define and track KPIs that matter-creating a feedback loop between the actions you take and the results you see. We compress the learning curve by sharing accelerated learnings and best practices across industries.

Assist Business Plans

Work through your business plans with you — pushing the thinking where it needs to be bolder, and introducing rigour where structure is missing. The output- an inspiring and executable plan.

Protecting the Bottom Line

We keep a close eye on cash flows and profitability, helping you identify and pull the right levers. We also assist in connecting you with appropriate debt and working capital partners so your financial foundation stays solid as you grow.

Plugging Gaps With the Best People for the Job

Where our expertise ends, we bring in the right specialists — functional, industry, local, or global — so that no challenge goes unaddressed. Our network of expert partners means you always have access to the right room.

Market Research and Insights

We research the market and the customer alongside you — testing assumptions and generating sharper insights. Good research de-risks decisions and makes the right moves more obvious.

Identify growth opportunities

We actively identify non-linear growth opportunities — from brand collaborations to new online and offline distribution channels — that go beyond the obvious playbook and open up paths others might miss.

Getting Ahead of the Supply Chain

We engage directly with your supply chain — not just to manage what exists, but to spot structural advantages before they become obvious. Being early often makes all the difference.

Building for Scale From Day One

We bring a high degree of corporate governance to everything we do, ensuring your company is structured, documented, and operated in a way that holds up to scrutiny — and sets the foundation for the scale you’re building toward.

People
First

We believe people are the real sauce behind great brands. That’s why we invest in you, before things like traction, data, and validation.

This belief is our early clarity. It’s how we have backed founders before their path was proven.

Co-owners,
not onlookers

Nothing meaningful is built alone. We are in the messy trenches with you - whether ideas are still fuzzy or everything is getting pressure-tested for scale. We work with you to connect the dots and build brands that matter to consumers.

Ambition meets
ambition

What looks obvious in hindsight was once a wildly ambitious bet. We are drawn to founders who want to challenge the norms - reshaping categories and setting new precedents. We challenge them with you, and scale our ambition to match yours.

Building for Culture > Cycles

Generational brands are not built in 5-7 years. In fact, building true cultural relevance in the lives of consumers is a long game that doesn’t align with traditional exit timelines. We stay committed through it all, backing founders as they build brands that deserve more than a funding cycle; they deserve a real horizon.