About Us – Sauce

ankit chona, founder of hocco ice creams with manu chandra from sauce

yogesh kabra & Siddhartha Gondal of xyxx with manu chandra & zoeb ali khan from sauce

In Founders
We Trust

Sauce is a consumer investment firm built around founders. We show up early, when belief matters most. We work closely on the fundamentals – the product, brand, and right consumer insights – from day 1 to every milestone on the way.

Our journey

The beginning

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The beginning

Where Sauce comes in

Building a brand from the ground up is tough. Scaling it is tougher. When our founders succeed early, we stick around and dive deeper. Here’s how.

Core Team Recruitment

The early team sets the trajectory. From first hires to a cohesive core, we support founders in assembling teams that can execute with speed and clarity.The early team sets the trajectory. From first hires to a cohesive core, we support founders in assembling teams that can execute with speed and clarity.

Needs assessment
Talent sourcing
Team development
Retention strategies

Early Customer Connections

Needs assessment
Talent sourcing
Team development
Retention strategies

Cap Table & Corporate Governance

Needs assessment
Talent sourcing
Team development
Retention strategies

Series A Acceleration

Needs assessment
Talent sourcing
Team development
Retention strategies

Design Partner Engagement

Needs assessment
Talent sourcing
Team development
Retention strategies

People
First

We believe people are the real sauce behind great brands. That’s why we invest in you, before things like traction, data, and validation.

This belief is our early clarity. It’s how we have backed founders before their path was proven.

Co-owners,
not onlookers

Nothing meaningful is built alone. We are in the messy trenches with you - whether ideas are still fuzzy or everything is getting pressure-tested for scale. We work with you to connect the dots and build brands that matter to consumers.

Ambition meets
ambition

What looks obvious in hindsight was once a wildly ambitious bet. We are drawn to founders who want to challenge the norms - reshaping categories and setting new precedents. We challenge them with you, and scale our ambition to match yours.

Building for Culture > Cycles

Generational brands are not built in 5-7 years. In fact, building true cultural relevance in the lives of consumers is a long game that doesn’t align with traditional exit timelines. We stay committed through it all, backing founders as they build brands that deserve more than a funding cycle; they deserve a real horizon.