WE HELP BOLD IDEAS
FIND THEIR PERFECT SAUCE
CO-BUILDING CONSUMER BRANDS
With
SHASHANK MEHTA & RACHNA AGGARWAL
Met us with a protein bar, wrapped in brown paper.
SHASHANK MEHTA & RACHNA AGGARWAL
YOGESH KABRA & SIDDHARTHA GONDAL
Met us with a huge problem he faced with underwear which he resolved to solve.
YOGESH KABRA & SIDDHARTHA GONDAL
ANKIT CHONA
Met us with an ambition to build something new, backed by 3 generations of experience.
ANKIT CHONA
SANGEET AGARWAL AND NAVIN PARWAL
Met us with a DIY suitcase full of dreams.
SANGEET AGARWAL AND NAVIN PARWAL
ROHIT CHAWLA, SIFAT KHURANA, VIMAL BHOLA
Met us with a head treated with personalised hair care and full of crazy ideas.
ROHIT CHAWLA, SIFAT KHURANA, VIMAL BHOLA
We back the right people early and build with them deeply. We match their ambition, and stay for the horizon their brands deserve.
At our core, the Indian consumer informs our passion. We partner with founders who are shaping new culture with consumer at the heart.
Beyond finance, you have our undivided attention and a wonderful pool of service collaborators who have been there, done that, to get you ready for market.
We invest in a handful of companies. At Sauce, every partnership is backed with time, attention and support - wholeheartedly. Hence, the commitment to a select few.
We like to come in early and stick around consistently while you scale. We’ve backed 7 out of 10 of our early-stage brands that have scaled to ₹100 cr in 3–4 years.
Feet on ground and eyes on your vision – our 13 member team looks at an average of 5 active investments individually, operating as an extended member of your startup.
5 of our first cheque bets took less than 6 years to become 350 Cr+ ARR brands.
in the consumer
space in India
invested in our
leading brands
in our AUM in less
than 8 years
Brands we are co-building
We’ve been all hands on deck for founders since 2019 – stepping in early and supporting them to scale beyond what we imagined.
Meet a few of them.
Bringing ease and expertise to pet parenting in India.
Together, we’re making food real again.
A house of science-backed beauty and personal care brands
Reimagining travel with design.
Together, we’re reimagining Indian ice cream at scale.
Disrupting the men’s premium innerwear segment.
Decoding the Cross-cultural Collective Consciousness of Gen Z
Capturing the Magic of Sound-Why new-age brands should create Sonic Identities
Reinventing Brand Communication To Reach The Conscious Consumer
Owning Emotions: The New Imperative in Branding
Sauce Wrapped 2025: Year in Review
What 2026 Has in Store for Brands and Consumers
Decoding Korea’s Influence on Indian Markets
Creator-Led Brands in India: The Good, The Bad, and The Ugly
